Chief Director
A seasoned Ecotourism Specialist with extensive experience across all three spheres of government—national, provincial, and local—driving tourism capacity-building programs for SMMEs. As the original developer and implementer of the "How to Start and Grow Your Tourism Business" booklet and a key contributor to the ITMAS program, I have played a pivotal role in empowering small businesses within the tourism sector.
With over 15 years of expertise spanning economic development, enterprise development, and local economic growth, I bring strong project management, policy development, and strategic implementation skills. My background includes general management across multiple business functions, including financial management, human resources, marketing, and communications.
As an International Trade & Investment Promotions Executive, I have successfully negotiated at board and ministerial levels in London, Berlin, Rome, Paris, and Madrid, fostering global partnerships and securing investment opportunities. My ability to navigate high-level negotiations, build strategic stakeholder relationships, and resolve conflicts effectively has positioned me as a key player in international economic engagement. A results-driven leader, I am known for my innovative thinking, strong work ethic, and ability to make bold, strategic decisions that drive business growth and long-term success.