All posts by : David Frost

David Frost is the CEO of the Southern Africa Tourism Services Association (SATSA) and a seasoned expert in tourism strategy with over 21 years of executive experience. An economist by training, he has shaped tourism policies across Southern Africa, advising governments and leading private sector initiatives. He has held key roles at Tourvest, The Premier Group, and the World Travel & Tourism Council.

As founder of the Tourism Strategy Company, he has consulted for major tourism stakeholders, notably executing Namibia’s successful destination strategy. David also serves on the boards of the Tourism Business Council of South Africa and the Tourism Conservation Fund. At SATSA’s helm since 2013, he continues to drive industry growth and sustainability.